Your workspace
Your projects
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What are you building?
Describe your idea in a sentence or two. We'll help you turn it into real user research.
Your idea, from the customer's side
Writing your idea from the customer's side…
Click the text to change the wording.
or press Enter
How do you want to learn?
Start at your desk: who else does this, and can it make money? Then ask many people with a survey, and talk to a few to understand why.
Interview guide
Talk to 5 to 8 people
- You'll decide
- Who to talk to
- Ask about
- Time
- About 30 minutes each, one person at a time
The questions are grouped by the bet they test, H1 first. Click any line to change the wording. We'll flag questions that might lead people to an answer.
During the call
- Keep a neutral face, whatever they say.
- Ask "Why?" and "Tell me more." Then stay quiet. Silence gets the best answers.
- Don't pitch your idea. You're there to learn, not to sell.
- Ask about what they did, not what they would do.
- Write down their exact words, not your summary.
Survey
Count how common it is
- You'll decide
- Who should answer
- When
- After your interviews, to see how many people share what you heard
- Aim for
- At least 30 answers, so patterns mean something
- Time
- About 3 minutes per person
- Privacy
- Anonymous unless you leave your email
The questions are grouped by what they test. Click any line to change the wording. We'll flag questions that might lead people to an answer.
Before you send it
- Paste it into Google Forms or Typeform, and try it on one person first.
- Don't say what you're building. It changes how people answer.
- Share it where these people already are: groups, forums, newsletters.
- The first question filters out people it isn't for. Send them to the end of the form.
Desk research
See what's already out there
- You'll decide
- Time
- 30 to 60 minutes to check and add to it, no participants needed
- The rule
- Every competitor needs a link, so anyone can check it
Competitor audit
Direct competitors are in the same category, for the same people: the ones you're up against head-on. For a new dating app, that's Tinder and Bumble.
Indirect competitors are in a different category, but do what makes your idea different: the same action, or the same promise. For a dating app built around swiping or texting with an AI, that's other apps where people swipe, or chat with an AI.
Change anything, or add more.
What's already out there
What these competitors already do well. People will expect it from you too.
Looking at what they already do…
Fill in the table, and this list appears.
What makes your idea different
What your idea already does differently or better than these. If you can't name anything, that's worth knowing too.
Working out what's different about your idea…
Fill in the table, then write what your idea does that these don't.
What could set you apart
New features or approaches the competitors are missing. Test the best one in your interviews.
Looking for ways to stand out…
Fill in the table, and ideas appear here.
Check it and find more
Search for more competitors and what people say about them. Short phrases work best: change them and every link below updates.
Profitability
Can it make money?
- You'll decide
- Time
- About 15 minutes
- The rule
- AI numbers are a starting point. Replace them with real ones when you find them.
How similar apps make money
Change it to fit what you found in your desk research.
Finding out how similar apps make money…
The numbers
Your number starts in the middle of the AI's range. Hover a range to see why.
Numbers you typed stay as they are. Change them to the new currency.
Fetching numbers for similar apps…
| What | Similar apps (AI estimate) | Your number |
|---|
What the numbers say
Waiting for the numbers, then we'll do the maths…
Fill in the price, cost per purchase, cancellations and what's left after costs, and we'll do the maths.
You're ready
Now go and learn.
Your project is saved in this browser only. Copy your plans to share them, or to use them on another device.
After your interviews
Bring back what you learned
Results
What did you hear?
For each person you talked to, mark each bet: ✓ they backed it up, ✗ they didn't, ? not clear. Add their words if they said something worth keeping.
Survey answers (optional)
Type how many people picked each answer, e.g. from your Google Forms summary.
What it means
From patterns to actions
We wrote a first draft from your results. Change any of it: you know what you heard.
P0 = blocks the idea, act first · P1 = important, act next · P2 = nice to have
Report